executed a new brand platform that imagines all the ways m&ms can be shared between friends. this project integrated live action with animation, to deliver on comedy and brand recognition.
the platform was designed to be modular across a global audience, allowing for markets to comp in different packs and shots to fit their needs.
we shot 14x :15s, 14x unique :06s across 5 days in Toronto - and had a hell of a time doing it
director: alison rich | imposter
editor: casey cobler | omnicom studios
animation director: kirk kelley | house special
sound design & mix: david axelbaum | omnicom studios
agency: energy bbdo
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my role: associate producer
ecds: robin laurens & jonathan fussel
creative team: jess marques & victor ferriera
ep: jeff davis
senior producer: britt drouet