Grace McGreevy is a Chicago-based Freelance Producer who turns complexity into clarity, leading teams through tight timelines and shifting demands while centering collaboration, empathy and trust.
executed a new brand platform that imagines all the ways m&ms can be shared between friends. this project integrated live action with animation, to deliver on comedy and brand recognition.
the platform was designed to be modular across a global audience, allowing for markets to comp in different packs and shots to fit their needs.
we shot 14x :15s, 14x unique :06s across 5 days in Toronto - and had a hell of a time doing it
director: alison rich | imposter
editor: casey cobler | omnicom studios
animation director: kirk kelley | house special
sound design & mix: david axelbaum | omnicom studios
agency: energy bbdo
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my role: associate producer
ecds: robin laurens & jonathan fussel
creative team: jess marques & victor ferriera
ep: jeff davis
senior producer: britt drouet
with the help of long-time m&ms animators, House Special, we created 8 spots that combine the mouth watering taste appeal of the product with the iconic characters that make the brand so beloved
animation director: kirk kelley | house special
sound design & mix: david axelbaum | omnicom studios
agency: energy bbdo
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my role: lead producer
ecds: robin laurens & jonathan fussel
creative team: jess marques & victor ferriera
ep: jeff davis
some like it hot! this project challenged us to get our hands in the oven - literally.
these spots hold a special place in my heart because they were my first experience being a producer on set. I learned how to navigate lightning delays, too-close video villages, and the dangers of a 500 degree oven. Trial by fire - but so worth it.
director: tom morris | field unit
editor: sean halvorson | hootenany
agency: energy bbdo
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my role: associate producer
ecd: lucas owens
creative team: peter mccormick & alessandra coloma
ep: jeff davis
senior producer: nina xoomsai
A shoot that challenged us to make the bottle the hero.
photographer: sidney bensimon
editor: andrea villa
agency: energy bbdo
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my role: associate producer
ecd: robin laurens
creative team: caitlin madlinger
senior producer: nina xoomsai
I am a Freelance Associate Producer currently at Omnicom Productions. I’m also a writer and an award-winning playwright in the windy city.
While currently in advertising, my theatre roots allow me to see the full picture and stay quick on my feet. There is no job too small in the theatre, and I am unafraid to get my hands dirty.
Being a playwright has taught me to identify the heart of the story and keep that at the forefront of every production decision. Communication, empathy and care will always bring out the best in our work and our people.
Education
Arts Administration BA
University of Idaho
Class of 2022
M&M’s
Potbelly
Woodford Reserve
Shaboozey
Jack Daniels
Bayer
Skills